InSync Labs began as a research project at Durham University, led by Professor Richard Crisp, a behavioural scientist whose work in social influence and organisational psychology explored how attitudes, motivation, and culture shape well-being and performance at work.

Having served as a senior manager himself in multiple organisations, Richard has seen first-hand the limits of traditional staff surveys: burdensome, retrospective, and unable to capture the lived experience of employees in real time. He realised that organisations needed a way to see culture dynamically — to understand how people felt as things happened, and to use that knowledge to make faster, smarter decisions.

What started as an academic question — “How can we measure organisational culture continuously and scientifically?”— grew into a working prototype, and eventually into InSync Labs, a Durham University spin-out backed by the Northern Accelerator and led by a team who share a belief in data-driven, human-centred innovation.

Today, InSync Labs is building technology that brings world-class behavioural science directly into the hands of leaders. Our platform makes it effortless for staff to share how they feel and gives managers real-time, evidence-based insight into what drives engagement, wellbeing, and performance.

As we grow, we continue to work closely with Durham University researchers and our community of early adopters across the UK. Together, we’re proving that behavioural science can help organisations become more responsive, resilient, and human — where decisions are guided not by assumptions, but by continuous, real-time understanding.

InSync Labs:

Where behavioural science meets better leadership.